UNDERSTANDING THE BRAND
Developing product innovation, including corporate and brand strategy, naming, corporate design and digital brand experience for new capital investments in physical assets, like gallium for solar techniques, indium for super flat TV sets or bismuth which is used in medical engineering.
OPENING NEW ENTRANCES
Building on the idea of a new company in the raw material and financial investment markets, Kleinundpläcking was allowed to start a holistic innovation process. This included market analysis, business model development, and development of the brand name and market strategy for Erden Invest – a new investment platform for strategic metals and rare earths.
Based on a simple product nomenclature and a digital customer journey, a corporate design was created that lays the groundworks for a successful launch into a new market.