UNDERSTANDING THE BRAND
Re-positioning of Ferrero’s FMCG blockbuster brands nutella, KinderSchokolade and Milch-Schnitte,as well as corporate innovation management.
OPENING NEW ENTRANCES
Kleinundpläcking successfully supported three product areas in brand re-positioning and new product idea development. Whether it‘s “Frühstück ist, wenn es nutella gibt.”, or “KinderSchokolade. Damit Kindheit gelingt.” – all positionings build on extensive market research and clear customer insights.
The agencies executing the campaigns were included in strategy development by Kleinundpläcking from an early stage, and were subsequently supported during execution. In addition, Kleinundpläcking consulted Ferrero on matters of corporate innovation management.