UNDERSTANDING THE BRAND
International market research and customer insight development for candy producer Haribo-Holding GmbH & Co. KG.
OPENING NEW ENTRANCES
Especially in times of digital customer journeys, precise customer profiles are more important than ever. Through extensive national and international market research in multiple European countries, consumer behaviors and brand affinities were established, as well as concrete customer insights developed for the brands HARIBO and MAOAM.
Kleinundpläcking translated these insights into measures that in turn influenced brand communication, packaging and all advertising efforts and had a sustained positive impact on both brands.