Alexander Weber
Assistant / Brand


Born in 1997, in Wolgograd, Russia, Alex completed his Bachelor’s degree at the WHU – Otto Beisheim School of Management and the Nanyang Technological University Singapore. With Arne Klein teaching at WHU and Philipp Lück being an alumni himself, Alex got to know Kleinundplaecking at an early stage.

During his studies, Alex focused on investment management, working in the wealth & risk division of an auditing company and the swiss bank UBS. During his thesis, Alex first showcased his interest in brand strategies, when addressing the topic of changing luxury brand perceptions in China.

After graduating in 2019, Alex joined the US premium retailer Ralph Lauren as an intern in the Sales Analysis & Business development department. In early 2020 he then joined Kleinundplaecking.


  • B.Sc, Business Administration WHU – Otto Beisheim School of Management
  • Working Student, Wealth, Risk & Compliance, Rödl & Partner
  • Intern, Wealth Management, UBS
  • Intern, Sales Analysis & Business Development, Ralph Lauren
  • Intern, Rödl & Partner