Arne Klein
Founding Partner / Brand


Born in 1970 in Hannover, Arne Klein founded his first snowboard company while still at school. While studying Business Administration in Bavaria, he developed a sports franchise chain and worked in marketing at adidas.

Shortly before his final exams, he established a full-service agency in Berlin with rotor° Media Group and started giving lectures on marketing and brands, which he continues to this day at WHU in Koblenz among others. He then met Jochen Pläcking with whom he founded kleinundpläcking brand consultancy in 2005.

In his free time, the father of two is involved in numerous advisory boards as well as in his own Berlin bread manufacturing company “Bärenstark & ​​Söhne”, the showroom of modern art “berlin art scouts” and HARA e.v. – an association for the construction of schools in Zambia.


  • Lecturer for branding, WHU Beisheim School of Management
  • Head of Strategy, AM Creative
  • Founder and Managing Director rotor°Mediengruppe
  • Junior Com. Manager adidas
  • Graduate in Economics
  • Qualified Bank Administrator
  • Founder Klein Schneebretter