As CEO of Graubünden Ferien, Gaudenz Thoma achieved profound knowledge in destination management, digitalization, sales and brand management. There he successfully led the marketing and sales organization of Switzerland’s largest tourism region for nine years and expanded the company into benchmarking in the industry. Thanks to innovative and differentiating approaches in the marketing of a holiday region, the company has received several national and international awards. At the strategic level, the father of two worked on various boards of directors and specialized advisory boards.
Today, Gaudenz Thoma, who lives near Zurich, works as a freelance consultant and is also a visiting lecturer and subject matter expert for destination management, sales and digitization at tourism colleges.